BRAND IDENTITY
Vocation’s latest rebrand brings a fresh new look while staying true to its world-famous identity. The return of the iconic eye and bold typography gives the brand a striking presence. My role is to make sure this new identity is applied consistently across everything from packaging and advertising to merchandise and digital assets.
Vocation’s core range includes six unique beers, each with its own distinct flavours and designs that reflect their personality while staying true to the brand. My job is to adapt these designs across different formats to strengthen brand awareness and showcase each beer’s individuality.
Merchandise and point-of-sale materials help bring the brand to life for both new and loyal customers. I translate Vocation’s identity across a wide range of products, from glassware and bar runners to T-shirts and tote bags. Every piece is designed to enhance brand recognition and support the web and sales teams in reaching a wider audience.
Vocation is more than just a familiar name on supermarket shelves or pub taps. It’s a bold, characterful brand with a strong presence at festivals and events across the UK. These settings call for vibrant and engaging visuals that capture attention and reflect the personality of the brand. From large-scale event branding and on-site installations to promotional materials and merchandise, I design creative assets that help Vocation stand out.
Design has the power to shape perception, spark emotion and bring brands to life. I ensure Vocation’s visual identity remains strong, cohesive and adaptable across every touchpoint. I thrive on bringing bold ideas to life and creating design work that not only stands out but delivers real results.